Thursday, February 25, 2010

HOUSE OF TARA UNVEILS THE H.I.P RANGE










It was an afternoon of drama and glitz as House of Tara, an indigenous beauty company that manufactures its own line of product to empower Nigerian women and to train young people launched its new range tagged ‘DRAMATICALLY BOLD’.

Present at the Press Briefing was the founded of House of Tara, Tara Fela-Durotoye, who addressed the audience consisting of Makeup Artist and the Media. Among the Press were Bola; Editor of fashion & style; City People, the Vanguard Newspaper, The Sun, Thisday and a lot more. Just Face Makeover was also present.

Tara Fela-Durotoye announced the launch of House of Tara new product H.I.P which stands for High. Intensity .Pigment and was created in response to today’s’ market where there is a high demand of glitz by the Nigerian woman who has become more glamorous and the dramatic, loud & fashionable look of the young models on the red carpet. The H.I.P range is ultra-shiny glittery colours available in Lip Glosses, Single Pot Shadows and 12-in-1 Palette Shadows. She explained that the range just like the Orekelewa range comes in a variety of colors tagged with Nigerian names; such as Ediye, Eleko, Queen Amina, Madam Tinubu and more, this she said, is so in order to promote ethnicity and our cultural heritage through languages.

Like other House of Tara products, she described this as fit for the Nigerian woman and avoidable, you could view prices at www.houseoftara.com.

Bola from City People and Tonia from Just Face Makeover who applied H.I.P Shadows on her Client attested to the radiance that the HIP product exhibits and the commendations and positive reaction from friends & Clients respectively. An observation from Tonia on a particular Orekelewa Shadow that breaks easily when not handled with care brought about a tip from Tara and some makeup artist present that shadows are to be treated with care, especially when being moved around by makeup artist. Hopefully, Tara stated, in response to the experiences of make-up artist of shadows being very fragile House of Tara will develop in the future a shadow less fragile and ideal for frequent movement with less worries.

Tara further stated that the H.I.P is a new line within the House of Tara brand, which is the same brand with the ‘Orekelewa line’ and the ‘Be Inspired line’ of which she stated that more lines and products will emerge as House of Tara response to the Nigerian Market and the ‘un-predictable’ Climate.

Makeup Artist where advised to patronize and promote the Makeup Brand that stands for our cultural heritage.

HOSTEL FACILITIES ARE NOW AVAILABLE AT THE HOUSE OF TARA MAKEUP SCHOOL.

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